Gravity Forms Review

If you want to have an effective marketing campaign, you will need to have some great looking forms on your website.

Yes, forms! Some simple, straightforward submission forms, through which users can get in touch with you, or provide information will be crucial to your online success.

It will help you grow leads, generate sales, and increase your conversion rate. And so that is why, for the purpose of this read, we will be reviewing Gravity Forms – a form building plugin for WordPress.

As you might know, WordPress doesn’t have any form builder by default. You will have to install a dedicated plugin for the job.

Now there are hundreds of form builder plugin to choose from, but barely anything comes close to the feature-rich Gravity Forms.

The plugin is not only user-friendly but it is also highly secure, scalable, reliable, and can even help you fight spams.

There is a ton of things to cover to give you a detailed overview of Gravity Forms. So without further ado, let’s get this review on the road:

Gravity Forms Review

Gravity Form – Features

We have been saying this over and over again. Gravity Forms is pumped up with a plethora of features and functionalities.

The following is an in-depth overview of all the features the plugin has to offer.

Comprehensive List of Form Fields

With Gravity Forms, you get your hands on over 30 forms fields to help you create powerful forms. All the form fields are well organized which makes finding them a piece of cake.

All you have to do is select one of the form fields you are planning to use, and drag and drop them onto your forms. You can also specify any additional details to further customize and enhance the form fields.


Intuitive Form Editor/Builder

Now speaking of dragging and dropping form fields, yes – Gravity Forms features a dedicated drag and drop form builder. This makes the entire form building process super simple, and even fun.

All you have to do is open up a form, drag and drop one of the form fields you want to integrate into the form and start creating.

You also get a lot of customization option to fine-tune each of these form fields to your liking. Once you are done, there is also the option to preview your form before you choose to publish it.

But that’s not all. The Gravity Forms form builder is very advanced and even allows you to create multi-page forms. And if you get tired from creating a long form, then there is also a save and continue functionality at your convenience.

Anti-Spam Functionalities

What are the greatest enemies to online forms? Spams and bots. However, Gravity Forms comes with the perfect spam filtering system to fight off these nuisances.

The plugin comes equipped with Google reCaptcha, Anti-Spam Honeypot, and Really Simple Captcha, to help you fight spams.

Any of these captchas can be easily enabled on your forms, and voila, no more worries. However, if you don’t wish to activate captchas which might compromise user experience, you can have Akismet fight all the spams for you.

Option to Schedule or Limit Forms

The plugin also provides a cool functionality that allows you to limit the number of form entries or schedule forms. This can help you create a more accurate collection of data from the right customers.

Scheduling forms will also help them be less intrusive and add to the overall user experience.

One of the most commonly used ways of using this functionality is by creating Giveaway Forms.

Support for Conditional Logic

Another advanced functionality that you get with Gravity Forms, is the support for Conditional Logic. You can set up an algorithm which will automatically show or hide certain fields based on the previous user inputs.

It is super simple to set up and create a more contextually relevant form for your site visitors to fill in and complete.

WordPress Post Creation

Gravity Forms even provides the option to help you with content creation through forms by using Post Fields. This option alone opens up doors to so many possibilities.

For example, you can create a custom form and use to quickly draft your ideas without having to log in to the backend of your website.

Gravity Forms: Pricing

Gravity Forms - Pricing

With so many features bundled into a single package, there should be no surprise that Gravity Forms is a premium plugin. It is available in three different pricing plans dubbed as Basic, Pro, and Elite.

With the Basic plan, you get a license for only one site. The Pro plan comes with support for up to 3 sites, and the Elite plan will allow you to use the plugin on unlimited sites.

Besides this, each of these plans features their own set of advanced add-ons. These add-ons can be used to further extended all the functionalities of the plugin.

Lastly, it is worth noting that all the pricing plans for Gravity Forms come in a yearly Subscription. There is no option for a one-time payment.

Gravity Forms: Add-ons

Gravity Forms - Extensions

The Basic plan for the plugin features a bunch of email marketing add-ons. Upgrading to the Pro plan you will get everything that you get with the Basic along with some CRM, payment, and team management add-ons.

And lastly, the Elite plan features every single add-on that comes with the Basic and Pro plans along with a diverse collection of add-ons to provide an array of functionalities to your forms.

Here is a list of all the add-ons you get based on which plan you have:


  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • CleverReach
  • Emma
  • GetResponse
  • iContact
  • Mad Mimi
  • MailChimp


  • Agile CRM
  • Batchbook
  • Breeze
  • Campfire
  • Capsule CRM
  • Dropbox
  • Freshbooks
  • Help Scout
  • Highrise
  • PayPal Payments Standard
  • Pipe Video Recording
  • Slack
  • Trello
  • Twilio
  • Zapier
  • Zoho CRM


  • Chained Selects
  • Coupons
  • Partial Entries
  • PayPal Payments Pro
  • Polls
  • Quiz
  • Signature
  • Stripe
  • Survey
  • User Registration
  • Webhooks

Gravity Forms – Support

Being a premium plugin, you can rest assured that Gravity Forms features high-quality Support. With the Basic and Pro plans, you will get one year of ticket based support.

The Elite plan entitles you to an year on priority support.

The support team is filled with experts, and mostly all queries are answered and resolved ASAP. There is also a extensive documentation to help you get the hang on the plugin.

This also makes it extremely developer-friendly. The documents can teach developers the ins and outs of the plugin which can help them further enhance the functionalities of the plugin.



All in all, Gravity Forms is one of the best WordPress form builder plugins in the market. It is a premium plugin and does come with an expensive price tag, but considering all the features that you are getting, the price is justified.

If you have a lot of traffic coming into your website, the Gravity Forms will give you all the necessary set of tools to better utilize all the traffic and grow your online presence.

So this is it for our review of the Gravity Forms form builder plugin for WordPress. Do let us know if you found the read to be helpful, and if you did, share it along with your friends and colleagues who are searching for a Form Builder for their website.

Also, if you are using (or have used) Gravity Forms, then do write about your experience using the plugin in the comments. Your fellow readers will love to get an insight from you.


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